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Project journey · Independent artist

Erika Loftis
Art Studio

From a Facebook ask to a digital home for an independent artist.

Colourful art, joyful objects and little pieces of emotional connection, brought into one place.

Project journey

A little bit of joy, built online.

Five moves from a personal ask to a living digital home.

Discover Erika

Paintings, playful objects, classes and studio stories all needed to feel at home. The brief started with the artist, not a template.

make it
feel like her

Find the direction

Deep navy, cream, hot pink and a little yellow turn the site into a visual signature: confident, joyful and unmistakably personal.

bold
colourful
joyful

Shape the website

Home, shop, journal and classes become connected rooms. Visitors can browse the work, follow the story and find the next invitation.

a space
that feels
like her

Home
Shop
Journal
Classes

Build the studio tools

A practical workspace keeps artwork, classes, orders, invoices and enquiries manageable behind the scenes.

stories
classes
shop
all in one place

Launch the digital home

The website gives Erika a place to share the work, sell it, tell the story and keep creating.

Visit the live studio

live and
ready for
more joy
ahead!

Delivered

✦ Custom website□ Online shop▱ Journal✎ Class management◗ Artwork management↗ Invoicing

The result